“RED Valentino” - Reimagined flagship store

In this space we created an environment that embodies the essence of RED Valentino. Taking inspiration from the brand’s portrayal of ‘femininity and glamour meets street style’, we wanted to design something that is chic and elegant with a girly and urban twist.

To get the desired results we used a range of colors, materials, and patterns. Certain “urban” materials such as concrete and metals are used to emphasize the tie to edgy street style, while softer and more intricate materials and patterns are used in furniture and display pieces to connect to the girlish style of the brand.